In recent years, Dove has tried to create a niche for itself by promoting real beauty and self-esteem. Granted, it still sells beauty products, and what I am sharing in this post is still an ad, but it provides a helpful reminder, nonetheless. Warning — if you try to avoid images of scantily clad women, this video is not for you.
(Video from link here.)
We are all impacted by advertising, and now part of parenting is helping your children sift through advertising’s messages. It’s a tough job, but it is necessary. Here are some activities and conversations to try with your kids (boys and girls):
– Pick a time to do an “ad purge” of your house. Make a competition to see how many ads or examples of marketing your kids can find throughout the house. (If you want to de-clutter at the same time, throw away or recycle as much as you can.) Examples of what you might find: magazines, catalogs, political mailings, all forms of product packaging, coupons, in-app ads on mobile devices, TV, radio, the backs of books, and the list goes on.
– Collect several examples of health and beauty products in your house. Read the packaging, front and back, with your kids. How does it sound? Do you believe it? Is it scientific sounding or fanciful? For younger kids, ask them to write packaging for a beauty product that they invent and talk about it. For older teens, ask them how they select which products they will use.
– Pick a day to go without make-up as a family. I’ve known whole schools to make a no-make-up day, encouraging teachers and students alike to show their bare face to world. Talk about whether make-up is easy or difficult to give up.
What other ideas can you think of for encouraging your kids to see real beauty?